The Main Benefits of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. You can enjoy exclusive rights as the owner of a business with a registered trademark. With a registered trademark, you will get all these benefits below.
The main advantage of having a registered trademark is exclusivity. You can protect your brand rights in a name or logo if you have a registered trademark. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. There is protection for the business owner if there is a breach of your rights and this is one benefit of having a registered trademark.
If anyone violates your trademark rights, then you have the right to sue that person or company. So with trademark registration you tell everyone that you have trademark rights. You can seek legal action in a federal court if a third party uses your trademark without consent.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. You can create better brand awareness in countries where the mark is registered in. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
Nationwide and international priority is one important advantage of trademark registration. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. The priority date of the future security of our trademark will be protected if you file for trademark application. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
Another advantage of trademark registration is the right to use the "R" symbol. This proves that you have registered your trademark and that is it being protected. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
Trademark registration allows you to control your domain names and similar URL registrations. You also improve your chances of not using similar www domain names. If you already have a domain name, and a business name, it is still necessary to register your trademark and get all the benefits.
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